Avex Trax

Avex Trax (エイベックス トラックス, Eibekkusu Torakkusu) (stylized as avex trax) is a record label owned by Japanese entertainment conglomerate Avex Group. The label was launched in September 1990, and was the first label by the Group. Two years after Max Matsuura became busy in distributing studio albums from other countries, he and his two co-founders of Avex, Tom Yoda and Ken Suzuki, decided to operate their own label to compete with the older and more experienced labels (i.e. Nippon Columbia, Nippon Crown, Toshiba-EMI, CBS Sony, Nippon Phonogram and PolyGram K.K., etc.). This led to the birth of the Avex Trax label. Some of their artists include Japanese artists such as AAA, Ai Otsuka, Namie Amuro, Do As Infinity, Every Little Thing, Gackt, Girl Next Door, Ayumi Hamasaki, Mai Oshima, Seikima-II,DREAM5, S2nd and Tokyo Girls' Style, as well as foreign artists such as BoA, TVXQ, CSJH The Grace, 2NE1 (under Rhythm Zone), Super Junior, O-Zone., After School, U-KISS and Lights Over Paris.